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The Three Questions I Am Most Often Asked
About the Writing Business


I would like to publish a book. How do I find a publisher?

The key thing to keep in mind as you begin your search is, what is your intention for your book? Do you want it to to place you among the immortal literary stars? Or achieve a modest success that might help you get a teaching job? Or, do you just watch to check "publish book" off your "to-do" list? And how much time and effort are you willing to put into the enterprise of finding a publisher? It might be lickety-split easy to find one, or it might take a few years, a bundle of postage, and a mountain of paperwork. Not to mention heartbreak. There are many good books on this subject, but the one I most highly recommend is Susan Page's The Shortest Distance Between You and a Published Book.

Update: some excellent advice from publisher Thomas Christensen, on his blog, Right Reading.

Do I need an agent?

Maybe. There is a book-length answer to this question, too. Again, I recommend Susan Page's The Shortest Distance Between You and a Published Book, which has an outstanding and very practical chapter on agents. Keep in mind that agents need to be able to earn a living, cover their secretary's salary, rent, supplies, postage, telephone, and all the other overhead involved running an agency. You might have written a very important book, but "important" might not translate into anything meaningful from an agent's point of view. The critics might love it, but if your advance is only $500-$1,000 (not uncommon, by the way), an agent's commission, net of expenses, is too small to have made it worth her time. Most scholarly works, almost all poetry and a lot of very good fiction and creative nonfiction are not represented by agents. So don't fall for the canard that you must have an agent. Do your research. Again, Susan Page's book offers excellent advice.

In addition, there are many on-line tips about finding literary agents. Todd James Pierce's list, which is reproduced on best-selling author Alan Jacobson's webpage, is especially good.

Lynn Price, editorial director of Behler Publications, a well-regarded literary press, has a very interesting blog post on "Why Do I Need An Agent?"

A note: whether you have an agent or not, in my experience, it is very helpful to join the Author's Guild. Members get a Trade Book Contract Guide, which goes through all that nasty "boilerplate" point by point, and incudes many negotiation tips. An abbreviated version is available free on the Authors Guild website. Also, for members, the Authors Guild's legal staff will review both book contracts and contracts with agents.

I have just published a book. Can you offer any tips about promotion?

Without delay, buy these two books: Joseph Marich's Literary Publicity and Carolyn See's Making a Literary Life. The first is by a PR pro, the second by a long-time successful novelist. With these words from the wise, you may well save yourself a lot of time, hassle, and needless heartbreak. Note the adjective "needless." Yes, you definitely do need to have a webpage and, if you're up to it, a blog. For your domain name and webhosting server, I can recommend server101.com For members, the Authors Guild offers and easy and economical design and webhosting service. Blogs are free. Get yours at www.blogger.com

Update: some excellent marketing tips from Word Tech Communications, a poetry publisher.I vehemently disagree about his advice on review copies, however.

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